Snapchat: The Reaction

 

 

 

After a recent valuation of $10billion, Snapchat can now be officially seen as a powerhouse in the App world and potentially in publishing too. Available on most tablets and mobile phones, they have built up an audience of 100 million active users a month, around 70% of which are under 23.

 

Today marked the dawn of a new era for Snapchat with the introduction of Discover – which lets media outlets post bite sized news items. Along with this they rearranged the settings and contacts menus, but the biggest outcry has come in the form of the ‘Best Friends’ feature being removed.

 

The feature previously allowed users to view their friends’ top 3 which were based solely on how many times you engaged with these contacts.

 

The Twitterverse reacted strongly to this:

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