Snapchat: The Reaction
After a recent valuation of $10billion, Snapchat can now be officially seen as a powerhouse in the App world and potentially in publishing too. Available on most tablets and mobile phones, they have built up an audience of 100 million active users a month, around 70% of which are under 23.
Today marked the dawn of a new era for Snapchat with the introduction of Discover – which lets media outlets post bite sized news items. Along with this they rearranged the settings and contacts menus, but the biggest outcry has come in the form of the ‘Best Friends’ feature being removed.
The feature previously allowed users to view their friends’ top 3 which were based solely on how many times you engaged with these contacts.
The Twitterverse reacted strongly to this:
The only thing I don't like about the snapchat update is that you don't get best friends anymore 😢 #snapchatupdate— Carys(: (@Carysb1D) January 28, 2015
The real question now is how do I creep people's best friends 👀 #snapchatupdate— Courtney Strickland (@courtneystrick2) January 27, 2015
Desperately trying to avoid updating my snapchat after hearing what everyone else has said.. #snapchatupdate— Elizabeth Jones (@LizzyJayne96) January 28, 2015
And it seems that CEO Evan Spiegel has seen the outcry and promised to return the feature meaning that Snapchat will remain lodged a teenagers hand for at least a while longer:
We'll bring back BFs soon. A few higher-profile friends wanted to keep their usernames private - we'll come up with a better way to do that.— Evan Spiegel (@evanspiegel) January 27, 2015